Rocdove strives to eradicate stretched type wherever it rears its ugly, ill-proportioned head. By replacing the original squooshed type with Minion Pro Semibold, the text regains the elegance it deserves. At the same time, the overall shape of the logo becomes more of a rectangle – much easier to work with than the original, panhandled layout.

At the client’s request, all copy has been replaced with dummy text.